VP, Public Relations

Key Responsibilities

Strategic Leadership

• Develop and lead a comprehensive public relations strategy that supports the company’s mission, business objectives, and growth priorities in digital health.
• Serve as a senior advisor to executive leadership on reputation, media strategy, and external narrative, including issues with potential brand or policy implications.
• Translate business strategy, product innovation, and data insights into compelling stories that resonate with clinicians, health systems, partners, investors, and media.
• Establish clear PR metrics, KPIs, and reporting to demonstrate impact and inform ongoing optimization.

Media Relations and Thought Leadership

• Own and elevate the company’s media presence across business, technology, healthcare, and policy outlets, cultivating strong relationships with top-tier and trade journalists.
• Proactively identify and shape high-impact media opportunities, trend narratives, and storylines that position the company as a leader in health technology.
• Design and manage executive thought leadership platforms, including speaking engagements, op-eds, bylines, panels, and key industry conferences.
• Oversee development of PR materials (press releases, media briefs, Q&A, fact sheets, talking points, backgrounders) that are accurate, timely, and aligned with regulatory and compliance standards.

Corporate Communications and Reputation

• Lead reputation management initiatives, including corporate positioning, social impact stories, and long-term narrative arcs around innovation, trust, and clinical value.
• Partner closely with Brand, Marketing, Product and Legal to ensure message alignment and integrated external communication.
• Anticipate emerging issues in healthcare and technology and prepare proactive positions, messaging, and response frameworks.
• Oversee corporate announcements (e.g., product launches, partnerships, clinical studies, regulatory milestones, executive appointments, funding events) to maximize strategic impact.

Issues and Crisis Management

• Build and maintain robust issues and crisis communications plans, including scenario planning, escalation frameworks, and holding statements tailored t