VP, Product Management
About the role
What You'll Be Part Of:
iSpot is the market leader in real-time TV ad measurement, providing the most comprehensive and actionable data to the advertising industry's top brands, agencies, and media companies. We are seeking an accomplished product leader to join our team and build the future of video advertising measurement.
In this role, you will lead our product teams building the next generation of AI-driven measurement and attribution solutions. As a leader in the video advertising space, iSpot provides mission-critical data to brands and publishers across linear, CTV, and social platforms.
You will oversee the strategic direction of our core measurement offerings including Audience, Outcomes and Creative. You will be responsible for scaling products that provide clear direction on media performance, whether pre-testing creative assets or tracking the ROI across CTV and social video. You will lead the shift from historical reporting to predictive AI-driven intelligence, helping brands pre-emptively identify creative risks and optimize media mixes in real-time.
Responsibilities:
- Product Strategy and Vision: Define and communicate a clear product vision in alignment with overarching portfolio strategy and iSpot's overall business objectives.
- Market Analysis and Research: Drive your team to complete comprehensive market research to identify opportunities, customer needs, and competitive landscape to inform product decisions. Apply data-driven decision-making processes to continually improve product offerings.
- Product Roadmap: Create and maintain a detailed product roadmap, prioritizing features and enhancements based on business value and customer feedback. Oversee management, strategic planning, and forecasting of the product lifecycle.
- Cross-Functional Leadership: Lead product development and collaborate with engineering, design, sales, marketing, and customer success teams to deliver high-quality products on time and within budget.
- Customer Advocacy: Serve as the voice of the customer, ensuring that their needs and feedback are central to product development. Engage with customers, collect feedback, and incorporate it into product development to surpass market expectations.
- Performance Metrics: Define, track, and analyze key performance indicators (KPIs) to measure product success and drive continuous improvement. Ensure a transparent workflow to meet deadlines, effectively allocate resources, and deliver new features and updates on time.
- Team Development: Build, mentor, and lead by example a high-performing product management team, fostering a culture of innovation, collaboration, and excellence to achieve and surpass goals.
- Stakeholder Communication: Effectively communicate product strategy, progress, and outcomes to internal and external stakeholders, including executive leadership and customers.
Qualifications and Education Requirements
- 10+ years of product management experience