VP, Media Relations
About the role
Vice President, Media Relations
In the journey of life, your career should make a difference.
At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.
Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide.
We are currently looking for a Vice President, Media Relations to drive standout, insight-led campaigns for some of the world’s leading health brands.
This is a senior leadership role for someone who thrives at the intersection of strategy, storytelling, and media influence.
What you’ll be doing
- Lead the development and delivery of strategic media relations programmes across key consumer health accounts
- Act as a senior client partner and trusted advisor, shaping media strategy aligned to brand and business goals
- Build and maintain strong relationships with top-tier consumer, lifestyle, and health media
- Oversee high-quality execution of campaigns, ensuring best-in-class media engagement and results
- Provide expert counsel on issues management and crisis communications in fast-moving, consumer-facing environments
- Lead client workshops, media training sessions, and stakeholder engagement initiatives
- Drive integrated thinking across account teams, ensuring media is central to broader communications strategies
- Manage, mentor, and inspire junior team members, supporting their growth and development
- Play a key role in new business—leading media strategy in pitches and identifying growth opportunities
What you’ll bring
- 10+ years’ experience in media relations, ideally within consumer health
- A strong network of media contacts and a proven ability to secure impactful, top-tier coverage
- Deep understanding of consumer audiences, trends, and culturally relevant storytelling
- Demonstrated success managing complex client relationships and acting as a senior strategic partner
- Experience leading teams and fostering a collaborative, high-performance culture
- Strong commercial awareness and experience contributing to business growth and new business pitches
- Exceptional communication, presentation, and influencing skills
Why join us?
You’ll be part of a collaborative, purpose-driven team delivering work that truly impacts everyday health. From behaviour change campaigns to brand storytelling at scale, you’ll help shape how health connects with people—while leading media innovation in a fast-paced, growing agency.
Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.