VP Marketing

About the Role

We are seeking a VP, Marketing to join our team. In this role, you will help support our mission by ensuring high-quality execution of daily responsibilities, maintaining accuracy, and contributing to a collaborative environment focused on patient care and continuous improvement.

Wedgewood Pharmacy is seeking a strategic, results-oriented Vice President of Marketing to build and lead a high-impact marketing organization that accelerates sustainable revenue growth across patient-specific compounding and office-use products. This role will serve as a key member of the Commercial Leadership Team and will be responsible for developing and executing an integrated B2B and B2B2C marketing strategy in a highly regulated animal health environment. The VP, Marketing will create a scalable marketing engine that drives predictable, consistent growth in both sales focused and non-focus accounts.

How You’ll Make an Impact

• Accelerate growth of patient-specific compounding through increased refillable new prescriptions and prescription longevity
• Build and operationalize a prescription management marketing system that drives adherence, refills, and lifetime value
• Enable Sales and Corporate Accounts teams with plans, tools, materials, and insights that improve conversion and productivity
• Develop a balanced strategy to optimize and sustain office-use compounded product sales
• Establish data-driven, compliant marketing practices that scale

Strategy & Growth Leadership

• Own & execute the enterprise marketing strategy aligned to Wedgewood’s commercial growth priorities.
• Design a marketing engine that effectively reaches, converts, and retains customers beyond direct sales coverage.
• Drive predictable demand generation across digital, content, lifecycle, and omnichannel programs.
• Balance near-term revenue impact with long-term brand and customer equity.

Marketing Plan Creation & Execution

• Builds & executes Wedgewood and Blue Rabbit brand / portfolio strategies, materials, messaging, tools & tactics.
• Lead marketing initiatives that drive growth in prescriptions and develop and scale prescription lifecycle programs.
• Partner with Business Intelligence and Digital Experience to measure script velocity, refill rates, and performance.
• Create a clear go-to-market and lifecycle strategy for office- use compounded products.
• Create a marketing calendar to optimize portfolio positioning, promotional cadence and channel execution.

Financial & Commercial Acumen

• Own marketing-driven product demand forecasts in partnership with operations, sales, finance, product and business intelligence to support capacity planning, inventory management, and service-level performance
• Partner with Finance to support budgeting, reforecasting, and variance analysis tied to revenue, gross margin, and contribution margin
• Manage the marketing function’s promo