Vice President, Social Strategy

About The Role

The Vice President, Social Strategy will lead and grow the Social Strategy function across a portfolio of health and life sciences clients. You will shape the agency's social strategy offering, build the team's operating model, mentor talent, guide resourcing, and strengthen senior-level client and cross-agency relationships.

This is a leadership role for a social strategist who understands how social media drives modern healthcare engagement spanning patient, caregiver, HCP, advocacy, corporate reputation, and brand ecosystems. As AI-powered answer engines reshape discovery and NLP-driven insights unlock new layers of audience intelligence, you will ensure social strategy is equipped for the next era of healthcare marketing.

This is a remote role reporting to the Executive Vice President, Omnichannel Strategy.

WHAT YOU WILL DO

Function Leadership

• Lead and evolve the Social Strategy function: vision, services, standards, operating model, team structure, staffing, and growth priorities.
• Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms.
• Oversee staffing, allocation, and resourcing across engagements, balancing client needs, team capacity, and individual development goals.
• Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new social strategy offerings.

Client & Cross-Agency Partnership

• Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients.
• Provide executive-level counsel on social ecosystem strategies, channel strategies, content frameworks, launch plans, paid/organic integration, and measurement.
• Strengthen relationships with senior clients, account leaders, and cross-functional agency partners, ensuring Social Strategy is seen as a trusted, proactive, and high-value discipline.
• Guide clients on the role of social within the broader omnichannel mix promoting awareness, education, engagement, behavior change, community connection, and measurable business impact.

Emerging Capabilities

You are expected to actively develop and embed the following capabilities within the social strategy practice:

• AEO & GEO: Expanding the agency's approach to Answer Engine Optimization and Generative Engine Optimization ensuring brand and disease education content is structured, authoritative, and surfaced accurately in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• NLP-Powered Insights: Partner with the in-house NLP capability to translate social listening, call center transcripts, and patient language datasets into applicable insight for CX journey mapping and GEO content optimization.
• Social as GEO Input: Architect social content strategies that contribute to the broader web corpus AI engines draw from ensuring brand voice is represented in generated health answers.
• Influencer & KOL Strategy: Build and manage patient and HCP influencer programs, including vetted creator networks and FTC/FDA-compliant paid partnerships.

Platform & Innovation

• Maintain senior-level knowledge of major and new social platforms: Facebook, Instagram, Ti