starpower - Senior Director, Influencer (Health & Wellness)

About starpower

starpower is an Influencer and Culture Marketing Agency powered by Technology, Strategy and Creative. The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

Job Overview

Title: Senior Director, Health & Wellness Influencer Marketing Strategy

Overview: As Senior Director, Health & Wellness Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders. You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas:

• Talent-focused ideation: Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement.
• Social content: Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness.
• Experiential: Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers.
• Integrated campaigns: Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints.

Responsibilities

Influencer Strategy

• Work closely with business leaders at starpower to build our strategic output for brand partners
• Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
• Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
• Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid
• Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
• Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
• Understand key competitors and their business strategies
• Understand and provide thought leadership on Influencer and cultural trends