starpower - Senior Account Executive, Health and Wellness Influencer Marketing
About the role
About Real Chemistry
At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
About starpower
starpower, a part of Real Chemistry is looking for a Senior Account Executive, Entertainment and Influencer Marketing to join our growing team! starpower is an Influencer and Culture Marketing Agency powered by Technology, Strategy and Creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers. This position sits on a team servicing health and wellness clients.
What you’ll do
Influencer and Celebrity Talent Procurement & Campaign Management
- Support and drive the Talent Procurement process for public relations, advertising, digital and paid & organic influencer marketing campaigns: actively flag and vet in-culture opportunities for clients; identify Talent’s Network and conducting outreach to agents, managers, publicists, etc. to build rapport and establish relationships for castings, giftings, event sponsorship etc.; develop client-ready materials, including casting sheets, scopes of work, etc.; draft formal offers and negotiating agreements on behalf of brand and agency clients for paid campaigns, events, music video integrations, etc.
- Execute influencer campaign end-to-end, from procurement through leading content management, including: authoring of creative briefs tied to brand messaging and content objectives; coordinating logistics for content shoots and approvals of campaign materials; briefing partners on all guidelines and monitoring to ensure they are met; create campaign/ project recap documents and decks; participate in data entry, evaluation, and database management for agency tools and technology like CreatorIQ and Airtable
Client Service & Account Management
- Serve as a project lead and communicate directly with clients on social campaigns and appropriate partnerships, always providing strategic recommendations and point of view to clients
General
- Monitor and mine sports & entertainment news publications, social media channels, blogs, and broadcast to identify opportunities, potential partners, and relevant information for clients
- Develop proactive and reactive gifting lists and mechanisms
- Coordinate and participate in meetings between starpower account teams, and clients, agents, etc. Attend in-person client meetings, as needed
- Submit and monitor payment packages to ensure all partner payments are processed.