Staff Product Designer, Client Experience
About the role
Come Do the Best Work of Your Life at Boulevard
Boulevard is the Client Experience Platform purpose-built for appointment-based, self-care businesses. As we continue to move upmarket, support increasingly complex franchise businesses, and expand internationally, our platform must scale with flexibility, reliability, and intelligence at its core.
The Client Experience pod owns the end-to-end journey of Boulevard's clients. From discovery and booking to self-management, communications, and beyond. As a Staff Product Designer, Client Experiences, you'll operate at a highly strategic level, shaping the flows, patterns, and frameworks that define how clients interact with Boulevard-powered businesses while staying deeply empathetic, intuitive, and conversion-focused.
This is a high-impact role for a designer who thrives at the intersection of business outcomes and human behavior, thinks holistically about client journeys, and wants to influence not just individual features, but how an entire client-facing ecosystem evolves.
What You'll Do
- Lead client experience design strategy in close partnership with Product and Engineering, defining success metrics and ensuring work ladders up to long-term company goals.
- Design end-to-end client journeys, patterns, and frameworks that enable scalable, personalized, and experiences across the entire Boulevard's ecosystem.
- Help evolve the client experience to support:
- Seamless online booking flows that reduce friction and increase conversion
- Client self-management around appointments, profiles, preferences, loyalty, and more.
- Communication touchpoints including confirmations, reminders, follow-ups, marketing, as well as direct communication.
- Translate deeply human needs into clear and compelling client-facing experiences.
- Partner closely with engineers to guide implementation, ensuring design intent is preserved in production.
- Act as a design leader and multiplier raising the quality bar, influencing peers, and contributing to design culture, standards, and best practices.
- Collaborate with other designers to evolve Boulevard's design system to support client-facing complexity and future growth.
- Explore and help define how Boulevard can leverage AI to enhance the client experience. From smarter booking flows to personalized recommendations with a strong focus on trust, clarity, and real client value.