Sr. Strategist, Paid Search

Key Responsibilities

Campaign Creation & Launch

• Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
• Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
• Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.

Optimization & Management

• Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
• Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
• Auditing: Routinely check campaign settings and performance to ensure adherence to best practices.

Performance Management:

• Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met.
• Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.

Ad Hoc Requests & Cross-Functional Communication

• Assist the account lead with ad hoc requests from internal teams and the client.
• Provide support in developing process documentation, Points of View (POVs), and sharing product updates.

Qualifications & Skills

Required Experience & Education

• Experience: 2 to 3 years of professional paid search experience.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
• Certifications: Google Ads Certification is required. Google Analytics Certification is a plus.

Technical Competencies

• Platform Mastery: Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
• Data Analysis & Excel: Strong skills in core Excel functions, specifically those pertaining to d