Sr. Product Manager, MarTech (Engagement, CDP & Activation Platforms)

The Role

AXS is seeking a Sr. Product Manager for our MarTech team to lead the execution and delivery of the global MarTech ecosystem, including Salesforce Marketing Cloud Engagement, Personalization, Customer Data Platform (CDP), website personalization tooling, mobile push infrastructure, advertising technology integrations, tag management systems, SDK governance, and event instrumentation standards. They will be responsible for translating marketing and business strategy into actionable product roadmaps and prioritized backlogs, ensuring platform health, driving global adoption, and maximizing ROI across customer engagement, lifecycle marketing, and activation systems. This role partners closely with marketing leaders, architects, data engineers, analytics teams, and global stakeholders to deliver scalable customer data and engagement solutions. While execution-focused, the role plays a key leadership role in MarTech platform governance, identity strategy, and long-term capability planning.

What Will You Do?

• Understand and evaluate global marketing, customer engagement, and activation needs by conducting discovery sessions, gathering stakeholder feedback, and analyzing performance and behavioral data to inform roadmap priorities. Translates lifecycle marketing and customer engagement strategies into actionable product roadmaps and prioritized backlogs aligned with enterprise objectives and global delivery capacity.
• Work closely with MarTech architects, developers, data engineering, and analytics teams to define features, document epics and user stories, and drive sprint execution across Marketing Cloud, personalization platforms, CDP, website and mobile activation capabilities, advertising integrations, tag management systems, and event instrumentation frameworks. Manages dependencies across CRM, data warehouse, web, mobile, and paid media platforms while ensuring predictable global delivery.
• Apply strong product management discipline and Agile practices to improve delivery predictability, increase transparency, and enhance cross-team coordination across distributed global teams.
• Play a key leadership role in MarTech platform governance by supporting enterprise standards for audience management, identity resolution, event taxonomy, tracking frameworks, SDK implementation, campaign build processes, and data usage. Ensure solutions align with privacy, consent, and regulatory compliance requirements while contributing to long-term platform scalability and technical debt prioritization.
• Oversee global release planning and activation enablement processes, ensuring structured user acceptance testing, stakeholder validation, and successful deployment of omnichannel marketing capabilities. Partners with marketing operations and analytics teams to ensure solutions deliver measurable business value.
• Drive sequencing and prioritization across concurrent initiatives to ensure alignment with enterprise objectives, lifecycle marketing strategy, customer data strategy, and measurable