Sr. Director, Marketing Planning & Transformation

The Role

We are seeking a visionary Sr. Director, Marketing Planning & Transformation who will work as a builder and directly report to the Chief Marketing Officer (CMO). This is a senior leadership role that blends integrated marketing strategy, marketing team operations excellence, and AI-powered execution at scale.

You will lead the brand strategy and team and guide a transformation to an AI-first creative development. You will work across the marketing organization, building the operational and AI infrastructure that makes marketing faster, smarter, and more efficient.

Key Responsibilities

Integrated Marketing Strategy & Planning

• Lead annual and quarterly marketing planning processes to align marketing goals with corporate goals.
• Build and evolve cross-portfolio frameworks that connect brand, demand generation, campaigns, and launch strategies.
• In collaboration with RevOps define quarterly and annual goals, KPIs, and budgets that directly tie marketing efforts to pipeline creation, velocity, and revenue contribution.
• Define and manage the brand process.

Marketing Team Operations & Technology Ownership

• Build and operationalize the strategic frameworks, tools, and processes that accelerate go-to-market performance.
• Design and optimize team communications, planning cadence and reporting.
• Collaborate with marketing operations on executive dashboards and forecasting models for marketing performance, ROI, and contribution to business outcomes.

AI Execution & Innovation

• Build an AI Native creative design engine.
• Drive AI-first marketing execution—leveraging generative AI, predictive analytics, machine learning, and automation for content creation, hyper-personalization, dynamic campaign optimization, predictive lead scoring, audience segmentation, and autonomous workflows.
• Identify, pilot, and scale AI tools that dramatically improve marketing productivity, personalization at scale, and performance.
• Collaborate with the internal AI team to ensure marketing is leveraging AI to help scale the organization.

Team Leadership & Cross-Functional Collaboration

• Build, lead, and develop a high-performing team of designers, agents, and AI specialists.
• Foster a culture of data-driven decision-making, experimentation, and innovation.
• Partner seamlessly across the marketing leadership organization to help functional leaders.

Required Qualifications

• A marketing leader who is comfortable building in a fast ever-changing environment.
• 15+ years of progressive marketing experience in B2B SaaS or Cybersecurity, with at least 5+ years in senior integrated marketing roles.
• Proven track record building and scaling integrated marketing programs that deliver measurable pipeline and revenue impact in high-growth enterprise software environments.
• Deep expertise in marketing operations, MarTech stack architecture (e.g., Marketo, HubSpot, Salesforce, analytics platforms), lead lifecycle management, and attribution modeling.
• Hands-on experience with AI/ML applications in marketing (generative AI, predictive analytics, automation) and a track record of driving efficiency gains through AI adoption.
• Strong analytical skills with the ability to translate data into actionable strategy and executive storytelling.
• Experience leading and developing high-performing marketing teams in a remote-first environment.
• Bachelor’s Degree (or equivalent experience).

Preferred Qualifications

• Cybersecurity or enterprise security SaaS background (highly desired).