SEO Specialist

ABOUT THIS TEAM

We’re the SEO team, and our focus is on growing organic traffic, improving website visibility, and keeping the site healthy. We run on 2-week sprints and manage SEO programs from start to finish. Our go-to tools include JIRA, Google Search Console, Ahrefs, Screaming Frog, and Heatmapping tools — they’re essential to how we work. As a team, we value efficiency, clear communication, analytical thinking, and strong collaboration. In this role, you’ll work closely with our design and development teams, taking projects from idea to execution. If you’re organized, strategic, and love driving results — we’d love to hear from you!

How do we work?

• Execute and develop the global SEO strategy of our portals and products.
• Collaborate on quarterly plans and long-term SEO strategy with SEO leaders, as well as other Marketing and Business leaders.
• Work closely and partner with teams from the US, Puerto Rico, India, and Poland, such as Product, Design/UX, Content, Engineering, and Customer Support, to plan, organize, and manage cross-team collaboration & shared projects aimed at maximizing business growth.
• Create and optimize SEO, UX, and content of our portals and products.
• Monitor SEO performance and constantly look for opportunities to scale organic traffic and sales.
• Own our SEO traffic and revenue goals.
• Each quarter, review and set team and individual goals in our Roadmap, to grow our SEO performance and track progress against monthly goals and the yearly budget.

Technologies/tools we use:

• SEO: Ahrefs, Google Search Console, Google Analytics 4, Screaming Frog and more.
• Content: custom CMS and WordPress, internal tools, and more.
• CRO: Internal A/B testing tool.
• Data and reporting: Sisense, Microstrategy, Looker, R, internal tools.
• JIRA, Google Workspace, Slack, Zoom, Workday.

WHAT YOU’LL DO

• Collaborate on quarterly plans and long-term strategy with the Manager/Lead, SEO.
• Implement SEO optimizations independently based on the established strategy.
• Manage SEO tasks end-to-end, creating clear tickets and following up on their progress.
• Monitor/report site performance and look for opportunities to gain more traffic and sales.
• Collaborate closely with Product, Design/UX, Content, Engineering, and other teams to develop a cohesive approach to SEO, content marketing, and go-to-market activities.
• Conduct in-depth analysis of competitors' SEO landing pages and performance to identify opportunities and inform SEO strategies.
• Perform regular internal SEO audits and checks to ensure our pages meet Google’s best practices and internal standards.
• Keep up to date with SEO trends and practices.