Senior Social Media Manager

Responsibilities

• Own and continuously evolve the organic social strategy across LinkedIn, X/Twitter, YouTube, and Reddit, defining each channel’s role and contribution.
• Build and maintain a principled, high-impact publishing cadence—balancing visibility, campaign / business priorities, and brand consistency.
• Own the creation of platform-native social content and the strategic repurposing of long-form assets into social-first formats; Partner with the Design team to ensure alignment with brand standards and design systems.
• Leverage AI intentionally to scale content creation, repurposing, trend analysis, and workflow efficiency without sacrificing quality.
• Shape and nurture meaningful engagement with practitioners, influencers, customers, and priority ICP audiences, prioritizing real participation rather than brand-first promotion.
• Build and run an always-on creator and influencer outreach strategy that supports campaigns, launches, and thought leadership.
• Partner closely with executives to support impactful social thought leadership through drafting, editing, and narrative refinement.
• Collaborate cross-functionally to scale employee amplification and support employer brand storytelling.
• Own performance tracking and analysis, translating insights into clear strategy recommendations that guide ongoing optimization and experimentation.

Qualifications

• 5+ years of experience in organic social media roles, ideally in B2B and/or technology environments.
• Experience operating as a senior, self-directed individual contributor with end-to-end channel ownership.
• A strong understanding of how social drives awareness, trust, and demand in a B2B technology environment; particularly via our primary channels, LinkedIn, X/Twitter, and YouTube, and community-driven platforms like Reddit.
• Genuine passion for our mission of access for everyone, and excitement for representing that mission through the content, conversations, and communities you will help build every day.
• Excellent writing and communication skills and a strong instinct for social storytelling across formats.
• Experience building or contributing to influencer and creator programs.
• High proficiency using AI tools to accelerate content creation, repurposing, and insights.
• Strong cross-functional collaboration skills and comfort partnering with, and providing guidance to, executive stakeholders.
• Experience with accessible content creation / accessible design standards is a plus

Preferred Skills

• Experience with Asana or other similar project management systems
• Experience with Hootsuite for social creation, publishing, analytics and listening
• Experience with Figma, Hubspot