Senior Social Media Manager

What you'll do

Strategy Architecture

• Design and own an overarching social media strategy with a clear point of view, and develop channel-specific approaches that reflect the distinct dynamics of LinkedIn, X, TikTok, YouTube, Reddit, and emerging platforms.
• Define the strategic framework that governs content priorities, platform investment, voice, and cadence across channels and evolve it as the landscape shifts.
• Build and iterate on AI-powered workflows that reduce time spent on repetitive tasks, freeing up more bandwidth for high-leverage strategic and creative work.
• Treat AI fluency as a strategic advantage, staying current on how the tools themselves are evolving and factoring that into how Airtable shows up in the AI conversation on social.
• Write platform-native copy that earns engagement and sounds like a human wrote it.
• Stay ahead of AI and tech trends not as a passive observer, but as someone who synthesizes what's happening and translates it into differentiated, timely social narratives.
• Finds insights from analytics, emerging trends, or from internal teams and turn them into always-on content pillars on social.
• Identify and monitor KPIs and success metrics per platform, and use them to sharpen strategy over time.
• Collaborate with Marketing, Creative, Events and agency partners to build cohesive narratives that are adapted for each channel.

Execution & Content Creation

• Proactively develop and refine agentic AI workflows to streamline the social workstream. Build and manage agents that assist with content research, drafting, performance monitoring, and more.
• Plan, create, schedule, and publish high-quality content (copy, video, images, stories, reels) across all social channels, maintaining brand voice while tailoring to platform context.
• Own the social content calendar end-to-end, ensuring posts are timely, relevant, and on-brand.
• Exceptional copywriter with high attention to detail.
• Show up on camera as a confident, natural talent and a representative of Airtable— whether for short-form video, demos, commentary, or thought leadership content.
• Engage actively with followers, respond to comments and DMs, and moderate conversations to build community and brand trust.
• Collaborate with performance marketing on paid social media to support traffic and conversion goals.

Analytics & Optimization

• Track, analyze, and report on key performance metrics weekly and monthly.
• Use data to drive ongoing content optimization and strategic refinement.
• A/B test content formats, posting times, and messaging to improve engagement and reach.