Senior Product Marketing Manager

The Role

Fairmarkit's PMM function is yours to build. As the only dedicated Senior Product Marketing Manager, you'll own positioning, messaging, launches, and enablement for our autonomous sourcing platform and supplier marketplace. You will operate as a solo IC who punches well above their weight through systems thinking and AI-native execution. You're not here to support a function. You're here to define it.

You'll translate advanced AI and agentic capabilities into clear, differentiated value for two distinct audiences: the procurement leaders buying smarter, and the suppliers competing to win their business. You're the connective tissue between R&D and go-to-market. When a new capability ships, you decide how the world hears about it. When a deal stalls, Sales reaches for the asset you built.

This is a great opportunity to step into a high-ownership role in a category AI is actively reshaping.

What You'll Do

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
• Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
• Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
• Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
• Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
• Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
• Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
• Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
• Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
• Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

What You'll Bring

• 7+ years of B2B product marketing experience, including meaningful ownership of e