Senior Product Marketing Manager - Competitive Intelligence

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come Do the Best Work of Your Life at Boulevard

Competitive intelligence at Boulevard is not a side-of-desk function, it’s a strategic capability that shapes how we win. As the Product Marketing Manager, Competitive Intelligence, you’ll build and lead this function from the ground up. You’ll turn scattered signals and market noise into clear, trusted insight that helps the company move with confidence. Your work will influence how we position, how we sell, how we price, and how we build in the product.

This role sits at the center of the business. You’ll partner closely with executives, Product, Marketing, Sales, and Customer Success to bring clarity to a rapidly evolving competitive landscape. You’ll be critical in replacing speculation with insight, and uncertainty with direction. Your work will become a force multiplier across the company, helping teams understand not just what competitors are doing, but what it means and how we stay ahead.

What you’ll do here

• Build and scale Boulevard's competitive intelligence program from the ground up, establishing it as a core Product Marketing function.
• Own a centralized competitive intelligence repository as the single source of truth, replacing fragmented input with structured, trusted insight across the organization.
• Conduct deep, creative competitive research that goes beyond surface-level materials to uncover meaningful insights into competitor products, positioning, pricing, and strategy.
• Embed AI into how you work: from scanning competitor moves and synthesizing teardowns to drafting battlecards. You’ll also rethink the formats that intel shows up in, moving beyond static decks toward AI-powered tools, briefings, and assistants that fit within existing workflows.
• Develop a competitor tiering model to prioritize focus, and define the tooling and tech stack to support a scalable, high-impact CI program.
• Analyze competitor announcements, product launches, and market movements, and develop forward-looking POVs on where competitors are heading. You’ll synthesize these signals into executive-level narratives that can be shared during exec and board meetings.
• Run competitive briefings for customer-facing teams, and provide ongoing insights to Product, Product Marketing, and leadership to inform positioning, roadmap, pricing, and packaging.
• Partner with the Content team to develop high-quality competitive content