Senior Manager, Web Development & Strategy
About the role
The Role
As Senior Manager, Web Development & Strategy at Iterable, you will own the strategy, execution, and continuous optimization of our most important owned marketing asset. You’ll lead a cross-functional team of web developers, UX, production, and SEO/AEO. You will be responsible for setting the vision for a site that drives pipeline, ranks for the terms that matter, and delivers a best-in-class experience for every visitor.
This leadership role merges sophisticated program management with high-level marketing strategy, stakeholder orchestration, and team guidance to execute high-impact initiatives. You will implement structural rigor, optimized workflows, and industry-leading standards across our global web organization.
Key Responsibilities
Web Strategy & Roadmap
- Own the iterable.com roadmap, balancing short-term conversion priorities with long-term site architecture and experience improvements
- Define and maintain a clear website strategy aligned to pipeline goals, organic growth targets, and brand standards
- Translate business objectives from marketing, sales, and product into web initiatives with clear scope, timelines, and success metrics
- Establish a test-and-learn culture with a structured experimentation roadmap to continuously improve conversion performance
Team Leadership
- Lead, mentor, and grow a cross-functional team spanning web development, UX/design, production, and SEO/AEO
- Set clear priorities, manage workload across the team, and remove blockers to keep execution moving
- Build a high-performing team culture that values craft, data-informed decisions, and rapid iteration
- Partner with recruiting and HR to grow the team as business needs evolve
Conversion Rate Optimization
- Own CRO strategy across the full site—from homepage to product pages to high-intent landing pages
- Design and run A/B and multivariate tests to improve key conversion metrics including MQL rate, demo requests, and free trial sign-ups
- Analyze visitor behavior, funnel drop-off, and engagement data to surface optimization opportunities
- Partner with demand generation to ensure campaign land