Senior Manager, Paid Search - Sportsbook (Remote US)

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Overview

Fanatics Betting & Gaming is seeking a results-driven Senior Performance Manager, Search (OSB) to own paid search strategy, execution, and optimization for the Online Sportsbook business. This role will be responsible for scaling high-intent customer acquisition while maintaining strong efficiency, quality, and compliance across live sportsbook jurisdictions.

The ideal candidate is technically fluent in paid search, highly analytical, and comfortable managing performance in a fast-moving environment shaped by the sports calendar, promotional intensity, market launches, and customer demand shifts. This individual will partner closely with the Director of Search, agency partners, platform representatives, and cross-functional teams across Promotions, Trading, Product, Creative, Analytics, Compliance, and Finance.

Responsibilities

• Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Sportsbook.
• Build and refine campaign structures across brand, non-brand, competitor, state, event, promotion, and app acquisition search demand.
• Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support acquisition, first deposit, active customer, revenue, and payback goals.
• Optimize campaigns against OSB-specific economics including CAC, CPA, deposit quality, handle contribution, net gaming revenue, payback, and lifetime value.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts.
• Partner with Promotions, CRM, Trading, Brand, Product, and Creative teams to align campaigns with sports moments, market priorities, offers, and customer lifecycle initiatives.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
• Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Search Associate Buyer.