Senior Manager of Growth Marketing (Temp - Parental Leave Coverage)

THE ROLE

Grove is looking for a temporary Marketing leader to support our Acquisition function during a parental leave period for 3-4 months (starting ASAP, ending September). You will partner directly with the VP of Marketing to increase new customer acquisition within efficiency guardrails, helping to further refine creative strategy and new channel expansion. You will drive day to day operations with channel managers, internal and external creative resources, and reporting tools, while helping to refine our marketing strategy across channels and creative themes to enable near term growth. At the end of the contract period, you will bring our Director of Growth up to speed on team processes and performance, current strategy, near term channel and spend plans, and acquisition funnel performance during their time away.

The ideal candidate will support and run the engine that acquires our next generation of customers—profitably and at scale. You’ll manage and optimize Grove’s social‑first content engine and creator ecosystem, then refine and manage the distribution strategy across organic and paid channels to put that work in front of the right consumers. This isn’t just another performance marketing role—you’ll use your brand-building expertise to deepen Grove’s awareness in relevant communities while selecting and scaling only the paid tactics that reinforce that strategy.

We are going after a very specific audience: The conscientious consumer that believes their purchasing decisions can make their home, family, and planet, healthier. To accomplish this, your instincts will be led by organic social, partnerships, and influencer strategies that boost both aided and unaided awareness of Grove. You’ll lead the existing team in translating our mission into thumb‑stopping stories, series, and collaborations that educate and enlighten consumers around making more mindful purchase decisions.

As the content strategy continues to hum, you’ll scale its impact by optimizing strategies on Grove’s core paid channels (Meta, TikTok, and Google) as well as continue our roadmap for new channel expansion (YouTube, Podcasts, Substack, TikTok shops), utilizing advanced measurement and analytics to understand the incremental value and scalability of each channel and tactic.

WHAT YOU’LL OWN

• Content and Editorial Strategy — You’ll refine and execute the content pillars and quarterly editorial calendar (tentpoles, educational series, seasonal moments, brand/category launches) as well as refine platform‑native playbooks for TikTok, Instagram, YouTube, and emerging channels, setting cadence, formats, and publishing standards. Your team will turn insights into briefs, testing hooks, formats, and landing experiences that are optimized by channel and funnel position across paid and organic channels.
• Creator & Influencer Partnerships — Manage and expand Grove’s creator program across macro, mid, micro, and community creators, managing sourcing, vetting, contracting, briefing, usage rights, and compliance. You’ll launch co‑marketing and partnership campaigns (mission‑aligned brands, NGOs, retailers, podcasts, newsletters) that extend distribution and credibility. Define guardrails for creator allowlisting/whitelisting (e.g., Meta Partnership Ads, TikTok Spark Ads) to scale top‑performing content.
• Payback Equation inputs — Maintaining efficient CAC is one element of your strategy. You’ll own the impact of media mix, content focus, and strategy on first order profit.