Senior Lifecycle Marketing Manager

About Us

Wild Alaskan Company's mission is to accelerate humanity's transition to sustainable food systems by fostering meaningful, interconnected relationships between human beings, wild seafood and the planet.

We deliver wild-caught, sustainable seafood to households across the United States. Powered by our custom-built eCommerce platform and three generations of history and expertise in the Alaskan fishing industry, we constantly strive to meet our promise of a top-notch product and experience. And we do it all in a fully-remote environment that is fast-paced, challenging, and fun.

General Role Description

The Senior Lifecycle Marketing Manager is responsible for leading the strategy, evolution, and performance of Wild Alaskan Company's member engagement ecosystem, driving measurable growth in customer lifetime value (LTV), subscription frequency, and retention.

This role goes beyond execution to own the vision, roadmap, and optimization of lifecycle marketing for our sustainable seafood community. You will lead the strategy for personalization, segmentation, and omnichannel engagement across email, SMS, App and in box messages. The Senior Manager will lead complex, data-driven initiatives that connect member behavior, sustainable sourcing values, and business outcomes.

As a strategic cross-functional leader and subject matter expert, this role partners with Tech, Product, Brand, Merchandising, Finance, and external vendors to shape the future of Wild Alaskan Company's CRM capabilities, leveraging data, experimentation, and emerging technologies to deliver a best-in-case digital-to-doorstep experience.

Core Responsibilities

Strategic Leadership & Roadmap Ownership

• Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision, member personalization strategy, and long-term roadmap.
• Develop and manage a multi-quarter testing and learning agenda to continuously improve member engagement and retention.
• Identify and prioritize high-impact opportunities across member acquisition, onboarding, box customization, and reactivation.

Lifecycle Marketing & Campaign Excellence

• Oversee the design and execution of complex, automated lifecycle journeys across Iterable and other engagement platforms.
• Lead audience strategy and segmentation frameworks to drive box add-ons, membership upgrades, and referral behavior.
• Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the logged-in member experience.
• Own conversion from channel to site.

Data, Analytics & Performance Optimization

• Establish and monitor KPIs and success metrics focused on churn reduction, LTV, and member health.
• Lead advanced experimentation strategies (A/B, multivariate testing) and translate insights into scalable improvements.
• Partner with analytics teams to enhance customer data architecture and predictive modeling (e.g., churn propensity).
• Serve as the primary liaison between Marketing, Tech, Product, and Merchandising to align on priorities and seafood inventory-driven promotions.

Martech & Platform Optimization

• Own relationships with CRM vendors (e.g., Iterable), ensuring platforms are fully optimized and integrated with our internal member database.
• Partner with Tech, Data, and Product to improve data integrity, system integrations, and the digital member journey.
• Identify and implement emerging technologies, including AI/ML-driven personalization for seafood recommendations.