Senior Instructional Designer

About Us

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases.

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture.

We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

• Reliable, high-quality data is the fuel that propels AI-powered data engineering.
• AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve.
• We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.

dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe.

About the Role

As a Senior Instructional Designer at dbt Labs, you'll be at the heart of how our sales and go-to-market teams learn, grow, and perform. Reporting to the Director of Enablement, you'll be responsible for designing and building high-quality learning experiences that scale across a global, distributed workforce. The ideal candidate brings a strong foundation in adult learning principles, a sharp eye for content structure, and the ability to translate complex product and process knowledge into engaging, practical training. You thrive at the intersection of creativity and rigor equally comfortable storyboarding an eLearning module and collaborating with a subject matter expert to nail the learning objectives. You're also skilled at picking up existing briefs, decks, and raw materials and transforming them into dynamic, polished learning experiences without needing to start from scratch.

In this role, you can expect to:

• Design and develop a range of learning content including eLearning modules, instructor-led training, job aids, video scripts, and assessments
• Take existing briefs, slide decks, and source materials and transform them into dynamic, engaging learning experiences that drive real behavior change
• Partner with the enablement team to translate content and curriculum strategy into actionable, field-ready learning assets, bridging the gap between strategic vision and finished training materials
• Partner closely with subject matter experts across sales, product marketing, and revenue operations to gather, structure, and validate content
• Build courses in Articulate Rise, creating interactive, visually compelling modules optimized for a modern learner experience
• Concept, script, and produce microvideos that deliver focused, bite-sized learning on key topics, from product walkthroughs to sales skill reinforcement
• Apply instructional design frameworks (ADDIE, SAM, or similar) to ensure all programs are grounded in clear learning objectives and measurable outcomes
• Build and manage content in our LMS, ensuring a seamless and intuitive learner experience
• Create interactive and scenario-based learning experiences that reflect real selling situations our reps encounter in the field
• Develop certification programs, quizzes, and knowledge checks to assess comprehension and reinforce key behaviors
• Maintain and update existing content as products, messaging, and processes evolve