Senior Growth Marketing Manager

What success looks like

• More high-intent developers sign up for Runpod.
• More new users reach meaningful activation quickly.
• More self-serve usage converts into paid usage and qualified PQLs.
• Sales gets cleaner handoffs from product behavior, not generic MQL scoring.
• The growth program has a visible testing cadence, clear dashboards, and repeatable learnings.

Your impact

• Own the sign-up, activation, self-serve conversion, and PQL funnel end to end, with quarterly targets tied to new sign-ups, activation rate, self-serve ARR, PQL volume, and PQL quality.
• Build the experimentation muscle for our PLG motion across landing pages, sign-up flow, pricing, console onboarding, lifecycle programs, and in-product prompts.
• Shape how developers evaluate Runpod as our positioning evolves around AI Developer Cloud, developer experience, full lifecycle workflows, mature business readiness, and proven economics.
• Connect marketing, product, brand, design, analytics, and sales around one funnel view. PLG does not work without a tight operating loop.

Responsibilities

• Sign-up and conversion. Own the path from first visit to sign-up to first paid usage. Improve conversion across the homepage, key landing pages, pricing page, and sign-up flow.
• Activation. Partner with product and design on in-console onboarding. Build lifecycle programs across email, in-product messaging, and community that reduce time-to-first-pod and lift activation rate.
• PQL generation. Define and refine our PQL model with sales and product. Build the in-product triggers, scoring logic, lifecycle plays, and sales handoff motion that make the model useful.
• Growth campaigns. Concept, run, and measure cross-functional campaigns aimed at acquiring and converting developers, ML engineers, infrastructure engineers, and AI-native companies.
• Experimentation. Maintain a structured test program with hypotheses, instrumentation, readouts, and a bias toward tests that change what we do next.
• Analytics and reporting. Own the PLG growth dashboard. Pull from Snowflake, PostHog or comparable product analytics, CRM, GA4, and lifecycle systems. Surface insights weekly that change decisions, not just reporting.

Requirements

• 6+ years of B2B growth marketing experience, with at least 2 years owning sign-up, activation, self-serve conversion, lifecycle, or PQL metrics as a senior IC.
• Hands-on PLG experience across sign-up, activation, conversion, expansion, and self-serve to sales handoff.
• Direct experience defining or operating a PQL model with sales and product, including product signals, scoring.