Senior Email & Lifecycle Manager

About the Role

We’re looking for a Senior Email & Lifecycle Manager to professionalise and elevate Enhesa’s prospect email and nurture engine.

You will own our always-on lifecycle communications from lead acquisition through sales qualification, ensuring they are structured, persona-focused and commercially effective. A key part of the role will be strengthening our newsletter programme and turning it into a high-quality, insight-led channel aligned to enterprise audiences.

This role is about bringing clarity, consistency and performance to our email and nurture activity. You will work closely with Marketing, Sales and Product Marketing to ensure lifecycle communications support pipeline growth across our enterprise B2B SaaS portfolio.

Day-to-Day Responsibilities

Strategy & Segmentation

• Develop and manage lifecycle email programs from acquisition to lead qualification, including segmentation, triggers, and messaging.
• Own the newsletter strategy, aligning content with enterprise audience needs and commercial goals.
• Optimise email performance through A/B testing, data analysis, and continuous improvement.

Execution & Operations

• Build, launch, and manage email campaigns in marketing automation platforms (e.g., HubSpot, Marketo).
• Collaborate with content, design, and sales teams to create persona-specific email flows.
• Monitor deliverability, compliance (CAN-SPAM/GDPR), and list health.

Measurement & Reporting

• Track key metrics (open, click, conversion, pipeline influence) and provide regular reporting.
• Identify opportunities to improve retention, re-engagement, and lead progression.

What We’re Looking For

• 5+ years of experience in email marketing, lifecycle marketing, or demand generation, ideally in B2B SaaS.
• Strong hands-on skills with marketing automation platforms (HubSpot strongly preferred).
• Experience building and optimising nurture programs for enterprise audiences.
• Data-driven mindset with ability to analyse performance and translate into actions.
• Excellent written communication and project management skills.

Why Enhesa?

• A competitive salary package & benefits with a flexible home-working policy
• Work/life balance and a fast-paced and driven environment
• Accountability and pride for your projects