Senior Director, Product Marketing

About LastPass

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.

About the Role

LastPass is looking for a Senior Director, Product Marketing. In this role, you will lead the product marketing team, crafting compelling messaging and positioning to support our platform evolution. This role drives the development of a cohesive go-to-market strategy, ensuring our unique value proposition is clearly communicated to the market, and aligns marketing efforts to accelerate demand, adoption, and customer success.

About the Team

The Product Marketing team at LastPass is a high-impact group responsible for bringing our evolving product portfolio to market with clarity and purpose. We own product positioning, messaging, and go-to-market strategy, collaborating closely with product management, sales, marketing, and technology partners to drive awareness, demand, and adoption across all customer segments.

Who will you work with?

You will partner closely with Product, Sales, Marketing, and Customer Experience teams to develop targeted messaging, positioning, and go-to-market strategy that drives awareness, demand, and adoption for LastPass and our evolving roadmap. You will also collaborate with industry analysts, technology partners, and sales enablement to strengthen market presence and support business growth.

What are some of the exciting challenges you will be working on?

• Define and evolve product positioning and messaging frameworks that differentiate LastPass across our multi-product platform and establish a new category in Secure Access Essentials
• Lead the development of a highly differentiated go-to-market strategy across all sales segments, driving cross-functional planning, execution, market segmentation, and targeting
• Partner with product management to align messaging with product capabilities and roadmap, ensuring a seamless and compelling customer experience from awareness to adoption
• Conduct market research, competitive intelligence, and analysis to identify customer needs and emerging trends, informing product strategy and go-to-market decisions
• Develop sales enablement playbooks, assets, and toolkits that increase sales productivity and support successful product launches and new offerings
• Establish and track key metrics and success criteria for marketing initiatives and product performance tied to revenue targets
• Build and maintain relationships with industry analysts, influencers, and technology partners to amplify market presence and credibility
• Lead, inspire, and develop the product marketing team, fostering a culture of excellence, collaboration, and innovation