Senior Director, Growth Marketing

Opportunity

Twin Health is hiring a Senior Director, Growth Marketing, to build the systems that drive measurable growth across enterprise, client, and post-activation member engagement. The role is organized around two pillars under one leader: New Business Growth Marketing and Member Growth Marketing. It is the foundation for a full Revenue Marketing function, as Twin scales. This is not a traditional demand generation role. It does not own acquisition mechanics or enrollment conversion. It is a systems-builder role accountable for revenue and retention outcomes.

Responsibilities

What you Will Own

New Business Growth Marketing (80%)

• Accountable for a defined share of net-new pipeline generated by Marketing programs, co-owned with BD
• Drive pipeline acceleration — deal progression, win-rate lift, and cycle compression
• Build and run account-based programs supporting priority enterprise targets and client expansion
• Develop repeatable plays across target accounts and client populations

Member Growth Marketing (20%)

• Own engagement strategy for Active Twins
• Design and run programs across education, community, referrals, challenges, and seasonal moments
• Partner with Product/Clinical to strengthen retention and reduce churn

Growth Systems & Experimentation

• Move from one-off campaigns to repeatable growth systems
• Build a structured testing approach across messaging, sequencing, and programs
• Use performance data to decide what to scale, improve, or stop

Channel & Program Strategy

• Define how channels work together across campaigns and journeys
• Ensure programs are connected, sequenced, and aligned to clear goals
• Partner with Brand & Experience to raise the bar on messaging and creative quality

Cross-Functional Leadership

• Partner closely with Clinical, Product, Product Marketing, Analytics, MarTech, and Sales