Senior Director, Analytics

About the role

The Senior Director of Performance Marketing Science is a senior analytics and marketing science leader responsible for defining and advancing performance measurement strategy across client engagements. You will own the end-to-end performance ecosystem—connecting data, media, technology, and commercial outcomes to deliver a unified and business-driven performance narrative.

You bring deep healthcare marketing expertise and technical command of analytics strategy, statistical modeling, data engineering concepts, visualization, experimentation, and performance measurement across online and offline channels. You partner with Strategy, Media, Creative, Technology, and Client Services to apply advanced analytics to measure marketing effectiveness, and enterprise value.

You will balance strategic leadership with technical credibility, operational oversight, and team development.

Here's what you'll do:

Strategic Leadership & Client Partnership

• Define and lead analytics strategy across accounts, ensuring understanding of client goals and commercial priorities.
• Serve as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insight.
• Translate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and