Senior Demand Generation Marketer

What you’ll do

You own the demand generation end-to-end. That means you plan it, build it, run it, measure it, and own the results. You are accountable for every campaign and program you put into the market, from the strategy behind it to the pipeline it produces. If your version of demand generation still starts with gating a white paper and ends with handing off an MQL, this is not the role for you.

If you have spent the last few years getting deep into attribution models, backing out pipeline math from bookings targets, and quietly building a point of view on what happens when AI reshapes how buyers find software, keep reading.

Build and own the demand gen strategy

• Start from the pipeline and bookings targets. Back out exactly what it will take to get there: audiences, channels, offers, volume, and conversion rates at each stage.
• Build a campaign framework that matches the right message and offer to the right buyer at the right point in their journey, from problem-aware to sales-ready.
• Come with ideas and own the outcomes, what our campaigns are designed to do, know which campaigns we should run (and which we won’t), when we run them, who we target, etc. Own that decision & the outcomes.

Execute with precision

• Make sure every program targets the right people. Segment thoughtfully. Personalize where it moves the needle. Do not send the same message to everyone.
• Drive buyers toward sales readiness. Every program should have a clear answer to: what action does this prompt, and why does that action move someone closer to a sales conversation?
• Run paid media. Google Ads, display, retargeting. You set the strategy, write the brief, manage the budget, and optimize for outcomes, not impressions.

Measure what matters and act on it

• Get deep in HubSpot. Know the fields, the workflows, the account intelligence. Know what the data is telling you about which programs are working and for whom.
• Live in Google Analytics and your paid media dashboards. Not check them; understand what is driving the movement and what is not.
• Use AI tools to pull data across sources and surface what matters faster. If you are already using Claude Code or similar tools to analyze performance data, you will fit right in.
• Report on results with clarity. What ran, what it produced, what you learned, what’s changing.

Stay ahead of where demand gen is going

• Have a view on how AI search is changing and reshaping discoverability, and what it means for how we show up when buyers are forming opinions.
• Think beyond the click. Understand dark funnel signals, brand awareness as a pipeline lever, and what it takes to build trust with a buyer before they ever raise their hand.
• Other Duties as Assigned

What you’ll bring

Proven experience in B2B SaaS demand gen

• 5+ years of experience in a PE-backed corporate environment.
• You’ve marketed software to buyers who aren’t necessarily tech-savvy. Yo