Senior Data Analyst LATAM

Key Responsibilities

• Performance & Attribution: Develop sophisticated attribution models and funnel reporting across paid and organic channels to determine ROI based on both short- and long-term outcomes.
• Yield Optimization: Build and maintain campaign management data and reporting to improve monetization effectiveness and ad performance.
• Analytics Engineering: Build and maintain robust data models Snowflake (using dbt, Airflow, or similar) that integrate data from Segment, Salesforce, HubSpot, Iterable, and ad servers.
• Strategic Insights: Analyze website traffic, customer conversion/retention, and inventory supply/demand to provide actionable insights for leadership.
• Testing & Experimentation: Analyze and support experiments and A/B tests for product, marketing campaigns and yield strategies, measuring impact and identifying statistically significant trends.
• Dashboarding: Create and manage comprehensive Looker dashboards that align marketing performance with revenue forecasting and inventory health.

Requirements

• Experience: 5+ years of experience with a proven track record of driving strategy in a marketplace, paid marketing, B2B SaaS, or AdTech environment.