Senior B2B Marketing Specialist II

About this team

This position works with the Lifecycle Marketing team, a global group of marketing automation experts dedicated to developing high-conversion creative omnichannel marketing collateral and communications with leads and customers. This role sits at the intersection of data and creativity, leveraging audience insights to drive strategy and execution for the B2B user journey.

What you'll do

• Architect Multi-Channel Growth: Design the overarching strategy for global campaigns, overseeing the vision for email, landing pages, and complex lead nurture journeys.
• Crisp Judgement of Messaging, Tone, Value Propositions to drive the right engagement with potential and current customers
• Lead Advanced Marketing Innovation: Develop sophisticated, multi-touch engagement strategies that utilize storytelling to move prospects through the funnel with precision.
• Drive Campaign Intelligence: Utilize multi-touch attribution models to evaluate the effectiveness of creative assets and provide definitive insights into strategic impact on revenue.
• Elevate Audience Intelligence & Market Reach: Lead high-level segmentation strategies and audience mapping to ensure hyper-personalized messaging while maintaining global brand standards and communication integrity.
• Strategic Collaboration & Influence: Act as a key consultant to Digital Marketing, Sales, and Operations, aligning creative capabilities with aggressive business growth objectives.
• Optimization & Experimentation: Set the standard for A/B testing frameworks and dynamic content strategies to continuously evolve our messaging and conversion metrics.
• Executive Insights: Translate complex performance data into high-level reports and BI dashboards that communicate campaign impact and market trends to leadership.

What you'll need

• Experience: 5+ years of dedicated B2B marketing experience with a proven track record of launching successful, creative campaign strategy.
• Strategic Mindset: A proactive problem-solver who can translate complex market challenges into measurable business impact and compelling customer experiences.
• Technical Mastery: Proficiency in HubSpot and Salesforce (or adjacent experience with Marketo or Pardot) to execute and track campaigns.
• Analytical Powerhouse: Advanced skills in data analysis and attribution to prove the ROI of creative initiatives.
• Communication & Leadership: Exceptional ability to influence stakeholders and lead cross-functional initiatives across a global organization.
• Agility: Ability to thrive in fast-paced and ambiguous environments.

What's good to have

• HubSpot certification is highly preferred
• Prior start-up experience is a significant plus

Benefits

• Competitive salary
• Bi-annual bonus
• 401(k) plan