Senior Associate, Event Marketing

A day in the life (Responsibilities):

• Own end-to-end planning and execution for assigned external events, including tradeshows, brand activations, and sponsorship-related activations - from initial scoping through onsite execution and post-event readout.
• Manage all event logistics including booth builds, venue and vendor coordination, shipping, travel, collateral, giveaways, signage, and onsite attendee experience.
• Bring brand activation programs to life in creative, high-impact environments - ensuring consistent brand standards, messaging, and audience engagement across all touchpoints.
• Manage budgets for assigned programs, including planning and forecasting, expense tracking, vendor invoicing, and post-event ROI analysis.
• Serve as a primary point of contact for show organizers, venue teams, external vendors, agencies, and third-party partners.
• Partner cross-functionally with teams across Toast (Marketing, Sales, People, Communications, Product, Customer Success, and more) to ensure events align with business priorities and goals.
• Own staffing coordination for assigned events: build schedules, assign roles, and provide onsite expectations and enablement for attending Toasters.
• Partner with Marketing Operations (MOPs) to support event setup, registration tracking, lead uploads, campaign attribution, and performance dashboards.
• Track leads, MQLs, and engagement metrics; deliver clear post-event readouts with insights, learnings, and recommendations.
• Support internal and cross-team events as a flexible execution resource when needed, including company-wide programs, team trainings, and customer-facing experiences.
• Maintain event timelines, calendars, and detailed checklists to keep programs on track and well-executed.
• Proactively identify operational gaps and bring forward recommendations to strengthen program execution over time.

What you'll need to thrive (Requirements):

• 5+ years of event marketing experience, with a strong focus on external events such as tradeshows, brand activations, or field marketing programs.
• Proven track record managing end-to-end event execution with strong onsite presence and ownership.
• Experience with brand activations, experiential marketing, or sponsorship programs is strongly preferred.
• Exceptionally organized, detail-oriented, and resourceful with the ability to manage multiple programs simultaneously.
• Strong communicator with the ability to collaborate effectively across cross-functional stakeholders and influence teams to drive event success.
• Comfortable being external-facing: working with vendors, venue teams, show organizers, agencies, and partners.
• Experience supporting budgets, tracking expenses, and reporting.