Senior Analyst, Lifecycle and Performance

Job Summary

We are seeking a highly analytical, systems-oriented, and seasoned Lifecycle & Performance Senior Analyst to lead the reporting integrity and performance visibility for Ruggable's growth and retention engines. Reporting to the Director of Reporting, Analytics & Insights, you will serve as primary authority on marketing data, ensuring our data architecture—from reporting and UTM management to segmentation using an RFM model—is accurate, actionable, and standardized across all global storefronts.

The Lifecycle & Performance Analyst is the connective tissue between raw data and marketing execution. You are a power user of marketing platforms such as Klaviyo, PostScript, Meta, and Google, with the technical agility to build the reporting frameworks that allow us to mimic and scale US-based insights across our international storefronts.

Beyond reporting, you are a strategic partner in real-time decision-making. You provide the data-backed conviction required for high-impact pivots—whether that means optimizing intraday paid spend, shifting budget between channels, or deploying rapid-response retention tactics during high-stakes promotional windows. You ensure that every investment shift, from acquisition to lifecycle, is driven by clear performance signals and a deep understanding of incremental value.

What You'll Do

Retention, Lifecycle, & Reporting Infrastructure

• Creative Performance: Produce creative-asset-level reporting by systematically pulling all deployed Email, SMS, and Direct Mail assets and pairing each with its associated engagement, revenue, and efficiency metrics for executive-ready weekly business readouts
• Revenue Forecasting: Build and maintain daily and weekly lifecycle revenue forecasts grounded in historical performance curves, leveraging cohort-based analysis to project final revenue outcomes from early and incomplete data
• Channel Preference: Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies, informing decisions around single-channel versus multi-channel lifecycle execution
• A/B Testing: Lead A/B test analysis across lifecycle channels, ensuring statistical significance, validating test outcomes, and translating results into clear, actionable recommendations for optimization and scale
• LTV Modeling: Own lifetime value and lifetime revenue modeling across lifecycle programs, leveraging cohort analysis to evaluate performance by acquisition channel, first product purchased, and repeat purchase behavior over time
• Discount Analysis: Track and analyze discount usage across lifecycle channels, reporting on where and when promotions are applied and quantifying overall discount rate by channel and customer segment
• Subscriber Value: Monitor and report on average value per subscriber and revenue per subscriber for Email and SMS programs, surfacing trends that inform list growth strategy and lifecycle investment decisions

Performance Insights & Growth Analytics

• Investment Agility: Support real-time decisions around spend allocation and budget shifts across acquisition and retention channels