Sales Enablement Manager

Sales Enablement Manager Overview

The Sales Enablement Manager is a senior individual contributor responsible for executing and scaling enablement programs that improve seller performance and drive consistency across Incident IQ’s sales organization. This role is focused on equipping sellers and managers to execute high-quality discovery, deliver effective demos, and progress opportunities with clarity and confidence.

Working within the strategic direction set by the Director of Sales Enablement, this individual owns the development, rollout, and continuous improvement of onboarding, training, and reinforcement programs. The Sales Enablement Manager partners closely with sales leadership and cross-functional teams to ensure enablement initiatives are adopted effectively and translate into measurable improvements in execution and outcomes.

Sales Enablement Manager Responsibilities

• Design and deliver enablement programs focused on key sales motions, including discovery, demo execution, and pipeline progression
• Develop and maintain high-quality sales content and playbooks aligned to established processes and go-to-market priorities
• Partner with frontline managers to support coaching efforts through structured frameworks, tools, and reinforcement strategies
• Manage and organize enablement content within LMS/CMS platforms, ensuring materials are accessible, current, and effective
• Drive program adoption by tracking participation, engagement, and completion across the sales team
• Measure and report on program effectiveness against defined KPIs, using insights to refine and improve programming
• Identify performance gaps and implement targeted enablement initiatives to address them
• Partner cross-functionally with Sales, Marketing, Customer Success, and RevOps to support execution and alignment across initiatives
• Reinforce consistent sales standards and best practices to reduce variability and improve execution quality
• Execute and continuously improve onboarding programs to accelerate new hire ramp and ensure readiness to perform core sales responsibilities
• Incorporate AI into enablement programs and workflows by identifying use cases, training sellers on practical application, and embedding AI tools into daily sales motions to improve efficiency and effectiveness