Regional Marketing Specialist - APJ

Essential Functions and Responsibilities

• Spearheading the development of an annual marketing plan and budget
• Collaborating with the global marketing team to ensure alignment with the latest tools, guidelines, and standards
• Regionalizing and localizing core marketing programs across APJ countries
• Crafting, developing, and distributing marketing collaterals, gimmicks, and campaign assets to enhance customer engagement and generate leads
• Implementing lead and demand generation activities to broaden the customer database in APJ
• Lead and drive co-marketing activities with channel partners including physical, hybrid and virtual events
• Analyzing marketing plans to optimize and enhance marketing campaigns
• Sourcing, engaging, and collaborating with third-party vendors to ensure the successful execution of campaigns and assigned tasks
• Driving paid media initiatives to bolster brand awareness in the region
• Establishing and managing relationships with Key Opinion Leaders (KOLs) from a consulting standpoint
• Facilitating lead-sharing and co-selling initiatives in collaboration with Product Management, monitoring success, and intervening for improvement when necessary

Education and Experience

• Bachelor’s degree and a minimum of 5 years’ experience in the life sciences/biotech industry
• Strong communicator with the ability to work with cross-functional teams without line management authority
• Well organized ability to help drive projects, multi-task, and prioritize projects and tasks efficiently
• Experience managing the lifecycle of a range of different product types from idea conceptualization through launch, growth and maturity, to their formal deletion
• Successful track-record of working effectively across multiple functions
• Fluency in Japanese or Korean considered a plus
• Highly collaborative and team-focused
• Experience with distributor management is a plus
• Experience with digital asset management tools is a bonus
• Excellent computing skills, with specific knowledge of Microsoft Office tool set; Salesforce.com knowledge is a plus
• Proficiency in graphic design software and tools, such as Adobe Creative Suite
• Proficient in digital marketing platforms, including HubSpot, analytics tools, and social media channels