Regional Marketing Manager - Central

Responsibilities

• Develop and implement a comprehensive, data-driven regional marketing plan specifically for the Central to meet defined sales pipeline and revenue targets.
• Execute core demand generation program types including digital campaigns, regional events (conferences/roadshows), webinars, and account-based marketing (ABM) initiatives.
• Track and measure the effectiveness (ROI) of all regional campaigns using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, providing regular KPI reports to leadership.
• Align and enable the regional sales team by creating localized collateral, presentations, and outreach templates, and co-marketing with channel partners.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in B2B marketing, with a focus on regional or field marketing.
• Proven experience developing and executing market-specific strategies in the Central regions
• Proficiency in utilizing both a major Marketing Automation Platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce).

Preferred Qualifications

• Experience marketing within the technology, cybersecurity, or SaaS industry sectors.
• Demonstrated experience designing and executing Account-Based Marketing (ABM) campaigns.
• Documented expertise in managing and reconciling a regional marketing budget.
• Experience leading the planning and execution of regional trade shows and customer events.
• Experience with localizing corporate content and case studies for a specific regional audience.
• Post-graduate degree (e.g., MBA) or equivalent advanced experience.