Regional Marketing Associate | CST or EST | Remote

The Opportunity

As part of the Regional Marketing team at Grafana Labs, you will support the strategy and execution of integrated marketing programs across North America Commercial teams. This role contributes to pipeline generation, acceleration, and customer expansion through a mix of field marketing, account-based marketing (ABM), and regional campaigns.

You will act as a key partner to our go-to-market organization, developing a deep understanding of your region to prescribe high-impact programs that align with business priorities. This is a highly cross-functional, data-driven role that requires strong ownership, strategic thinking, and hands-on execution.

What you'll be doing:

• Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals.
• Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis across all programs.
• Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience.
• Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression.
• Build and execute ABM strategies targeting key accounts, aligned with global campaigns and tailored to regional needs.
• Track and report on program performance, using data and AI-driven insights to optimize pipeline impact and ROI.
• Partner cross-functionally across all marketing teams, GTM functions, and key stakeholders such as Finance.
• Manage budgets, timelines, and vendors while proactively identifying risks and solving issues.

What makes you a great fit:

• Located in Central or Eastern time zone
• 3+ years in field/regional marketing, demand generation, or related role
• Demonstrated ability to apply AI tools to improve marketing performance, targeting, campaign execution, and decision-making (e.g., Claude, ChatGPT, etc.)
• Proven experience driving pipeline through integrated marketing programs
• Strong collaboration with Sales teams and understanding of pipeline mechanics
• Experience with both hosted and third-party events