Programmatic Campaign Manager

Role Purpose

The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation’s programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimization strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams. The role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory.

Key Responsibilities

Campaign Ownership and Execution

• Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimization, and reporting within DSP platforms
• Manage PMP, Programmatic Guaranteed, and open exchange campaigns
• Ensure campaigns meet delivery, pacing, and performance targets

Programmatic Strategy and Optimization

• Optimize campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
• Monitor performance across display, video, and CTV
• Identify opportunities to improve campaign efficiency, performance, and spend allocation

Supply and Inventory Collaboration

• Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
• Support deal troubleshooting including bid rates, win rates, and delivery issues
• Contribute to supply path optimization and inventory performance insights

Client Strategy and Partnership

• Partner with Client Partners to align programmatic execution with client KPIs and objectives
• Provide recommendations on targeting, deal structure, and media strategy
• Support client education on programmatic capabilities and performance drivers

Performance Analysis and Measurement

• Analyze campaign performance across DSPs including