Product Marketing Manager, Security Products
About the role
General Summary:
A Product Marketing Manager for Security Products at ConnectWise is an experienced PMM who drives product growth for business-to-business security solutions for IT Service Providers (MSPs and/or internal IT teams). This role focuses on developing, executing, and maintaining innovative, integrated go-to-market (GTM) strategies. It is responsible for messaging, positioning, and differentiation through content development and sales enablement while coordinating with other functions to drive demand for our solutions.
Essential Duties and Responsibilities:
- Sets an example for other GTM function members in all phases of planning and execution
- Is a subject matter expert on security products to other GTM function members
- Ensures policies, practices, and procedures are understood and followed by team members, partners, customers, and stakeholders
- Develops unified product positioning and messaging that differentiates our products in the market
- Develops and communicates ideal customer profiles and value propositions of our products as well as the tools that support the selling process
- Oversees security product launches and releases while coordinating the cross-functional execution
- Monitors internal processes for efficiency and validity pre- and post- product launch
- Serves as a resource for customer-facing release webinars, analyst research and briefings, and other market-centric engagements
- Understands the market landscape and works with the competitive intelligence team to drive actionable insights about opportunities and threats in the market
- Assists with communications, marketing campaigns and sales programs to drive demand for products
- Develops and manages the positioning and messaging for product expansion strategies
- Engages in continuous improvement of team processes
Knowledge, Skills, and/or Abilities Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Strong background in marketing security products to businesses, enterprises, and government