Product Marketing Manager - SaaS/ISVs

Product Marketing Manager - ISV / SaaS Embedded Payments

We’re looking for a strategic and execution-focused Product Marketing Manager to lead go-to-market strategy for NMI’s embedded payments solutions targeting ISVs, SaaS platforms, and developer-led organizations.

This role sits at the center of product, sales, and marketing, translating platform capabilities into compelling value propositions that resonate with both technical and commercial buyers. You will own positioning, messaging, launches, and enablement for our embedded payments platform, ensuring NMI is the preferred partner for software companies embedding payments into their products.

This role requires a strong understanding of how SaaS platforms evaluate and adopt payments infrastructure across both product-led and sales-assisted growth motions. You’ll help shape how developers discover, evaluate, integrate, and scale NMI within their applications, while also supporting revenue teams with clear, differentiated messaging that drives pipeline and adoption.

In addition to product marketing expertise the ideal candidate is a self-starter and an excellent communicator with experience in payments. Strong candidates will have familiarity with go-to-market processes as well as a track record of successfully working with cross-functional teams in product, marketing and sales.. You’ll have experience or interest in persona and buyer journey development.

About Us

NMI develops the most trusted payment software for mobile, online and in-store that is relied on in 38 countries, 24 hours a day, 365 days a year. With offices in Chicago, Bristol, Salt Lake City, Los Angeles, and New York, our payment technology powers millions of customers worldwide, ensuring they can take payments worth billions, securely and reliably.

We believe that having a diverse group of employees strengthens both our work and our workplace. We’re focused on making NMI more diverse and welcoming with initiatives like having a dedicated Diversity, Equity & Inclusion action group, diversity goals for hiring, anonymized resume screening, affinity groups such as our Women's network and LGBTQ+ Network, open forums for discussions on diversity and social justice, and measuring inclusion and belonging as part of our regular employee engagement surveys.

Responsibilities

• Own ISV / SaaS Go-to-Market Strategy
• Lead positioning and messaging for NMI’s embedded payments solutions across ISV and SaaS segments.
• Define clear value propositions for technical buyers (CTOs, developers, product leaders) and commercial buyers (founders, GMs, revenue leaders).
• Develop differentiated narratives that articulate why NMI is the platform of choice for embedding payments.
• Partner with Product Management to influence roadmap decisions using market insights and competitive intelligence.Be the customer and go-to-market expert to drive adoption of our platform
• Drive Product Launches & Market Adoption
• Lead end-to-end go-to-market execution for new products, features, and enhancements.
• Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution.
• Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs.
• Support product-led growth initiatives by aligning messaging with onboarding flows, documentation, and developer experiences.
• Deeply Understand the ISV Ecosystem
• Serve as the in-house expert on ISV and SaaS buyer personas.
• Conduct market research to understand trends in embed