Product Marketing Manager
About the role
Company Overview
Lightspeed is the leading provider of cloud-based software for dealerships, serving the Powersport, Marine, RV, Trailer, and Golf Car industries adding hundreds of dealerships to the Lightspeed community each year. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including Sales, Parts, Service, Rentals, Payments, Accounting, and Customer Relationship Management (CRM). When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. Lightspeed is the most complete and integrated DMS in the industry with over 500 integrations with Original Equipment Manufacturers (OEMs), aftermarket parts and accessory distributors and dozens of other software tools that a dealership may use to run their business. Uniquely designed by dealers for dealers, and refined over the past 4 decades, Lightspeed empowers over 4,500+ dealers across North America with the tools and technology they need to manage their dealerships.
LightspeedDMS is seeking a Product Marketing Manager to drive the go-to-market strategy for our dealership management software solutions. This role will be responsible for positioning, messaging, and launching new products and features, ensuring that our value proposition resonates with customers, partners, and the industry at large.
The ideal candidate has a proven track record in SaaS sales/marketing, a deep understanding of the software landscape (experience with DMS solutions a significant plus!), and a passion for understanding customer needs. You'll be a master of product positioning, messaging, and data-driven optimization of product launch campaigns and adoption strategies. Certified in Pragmatic Marketing.
What You'll Do
Go-To-Market Strategy & Execution
- Develop and execute comprehensive go-to-market (GTM) strategies for new product features, integrations, and services, including defining target audiences, crafting compelling narratives, and outlining launch timelines.
- Define and refine product positioning, messaging, and value propositions tailored to our core industries (powersports, marine, RV, golf and trailer), emphasizing the unique benefits and addressing specific customer pain points.
- Collaborate closely with cross-functional teams, including Product Management, Sales, Customer Support and Development, to ensure seamless execution of GTM plans and drive product adoption and revenue growth. This includes participating in product roadmap planning and providing market feedback.
- Focused on Lightspeed core DMS functionality and Lightspeed Payments solution.
Content & Demand Generation
- Create engaging sales enablement materials, including presentations, one-pagers, feature spotlights, highlight videos, battle cards, FAQs, and compelling case studies that showcase the value of our solutions.
- Develop thought leadership content, such as blog posts, white papers, webinars, and industry reports, to establish Lightspeed as a trusted voice in the market and enhance brand awareness.
- Support demand generation efforts by crafting targeted messaging and content for various marketing channels, including digital advertising, email marketing, social media, and website content. Collaborate with the content and social teams to ensure consistent brand messaging.
- Drive event marketing strategy.