Product Marketing Manager
About the role
A little about us…
Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research.
Overview
We're looking for a Product Marketing Manager to work directly with our Director of Product Marketing. We're in a period of rapid growth: our product is evolving, our sales team is scaling, and our GTM motion is maturing. That means the Product Marketing function here has a deep impact on the trajectory of the company, and what we build now becomes the foundation for how our go-to-market machine operates.
This is a hands-on execution role with real ownership. You'll be the person who takes product positioning and messaging strategy and turns it into the infrastructure, programs, and enablement that move deals forward and keep our sales team sharp. This role covers both product launches and sales enablement, giving you hands-on experience across the full GTM motion and the opportunity to develop a depth of Product Marketing experience in a single role.
We're an AI-native company and we expect this role to operate that way. You'll use AI fluently in your day-to-day work, and you'll build lightweight workflows, integrations, and automations that scale your output and keep our systems current.
Responsibilities | What you will own...
Product Launches
You'll own end-to-end launch execution and help build the infrastructure that makes each launch more repeatable than the last.
- Own end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about it
- Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement
- Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships
- Own and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolves
- Partner with our Product team on crafting compelling messaging, and with our content marketer on campaign content
Sales Enablement
You'll design and run the programs that keep our sales team effective; not trained once, but continuously equipped as the product and market evolve.
- Design evergreen enablement programs including onboarding / ever-boarding, and ongoing skill development; and facilitate them with the authority and presence to make them land
- Build and maintain the competitive intelligence system that keeps reps current: competitive positioning guides, objection handling frameworks, and battlecards that reflect how we actually win
- Own rep onboarding curriculum end-to-end so new hires ramp quickly and confidently
- Own our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what's new and how to sell
- Build lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment