Principal Product Manager, Embedded Devices

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

The Devices team at Life360 is responsible for building the connected hardware experiences that bring families closer to the people, pets, and things they care about. As we grow our ecosystem with first-party and third-party hardware, we are investing in expanding the capabilities for Life360’s family safety platform. Our goal is to dramatically expand the number of connected devices in family circles, deepening engagement and driving subscription growth across our 95.8 million monthly active users.

About the Job

The Principal Product Manager, Embedded Devices will own the strategy and execution of Life360's device integration for both first party devices and third party devices via APIs and SDKs. A successful candidate can seamlessly work across business development, marketing, and engineering: you will identify opportunities, define the integration architecture and partner experience, and drive adoption in ways that measurably grow user engagement and subscriptions.

This is a high-impact, cross-functional role that requires both technical depth in IoT and Bluetooth connectivity and the business instincts to develop a scalable, commercially compelling device ecosystem. You will work closely with hardware engineering, software, product marketing, and external partners to bring this program to life.

The US-based salary range for this position is 178,500 to 261,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Act as the voice of the customer and deeply understand the jobs to be done with devices
• Own the end-to-end strategy for Life360's embedded device program across first party and third party devices as a 0 to 1 product lead
• Define the end to end app experience for bluetooth and IoT-enabled devices
• Define APIs, SDKs, certification requirements, and onboarding processes that make it easy