Principal Growth Marketer

The Role

We’re hiring a Principal Growth Marketer to take ownership of critical growth levers and build the systems that will scale pipeline in Tines’ next phase of growth. This role sits at the intersection of acquisition, pipeline generation, and growth systems, and will play a key role in defining how growth operates at Tines. You will improve paid acquisition performance, strengthen how marketing drives and converts pipeline in partnership with SDRs, expand inbound growth, and build effective lifecycle journeys—while improving how we measure and optimize performance across the funnel. You’ll work closely with Marketing, SDR, and RevOps to improve how pipeline is generated, measured, and converted.

What You’ll Do

1. Own Paid Growth & Acquisition

• Lead the strategy and execution of paid acquisition across search, social, and emerging channels
• Lead a comprehensive audit and reset of performance, improving targeting, channel mix, and efficiency
• Partner with our paid media agency to optimize performance across paid channels
• Partner with RevOps to improve funnel visibility, tracking, and reporting
• Establish a clear performance framework, including targets, measurement, and optimization strategy
• Drive improvements in cost efficiencies, conversion rates, and pipeline contribution

2. Strengthen SDR & Pipeline Alignment

• Partner with SDR leadership and