Performance Marketing Manager

Performance Marketing Manager

The Performance Marketing lead owns the execution, optimization, and measurement of all paid media channels. This is a hands-on, channel execution role responsible for designing, building, and managing the company's always-on digital demand engine. You will activate Go-To-Market (GTM) campaign themes and program models through paid channels - turning strategic frameworks into cost-efficient, pipeline-generating media programs.

You will work in close coordination with the Campaign Team; while they own the overall campaign strategy, you design and execute the paid media components. You will translate strategic briefs into channel-specific activation plans, optimize digital assets, and directly manage agency partners to ensure seamless delivery across all paid platforms.

What will you do...

Always-On Paid Media Execution

• Paid Search (SEM): Build and optimize branded and non-branded keyword strategies across high-intent industry terms. Develop and maintain competitive conquest campaigns.
• Paid Social: Execute and optimize campaigns across LinkedIn (primary), Meta, X, and Reddit, aligning strategy with organic community initiatives.
• Display & Programmatic: Build funnel-based retargeting strategies and implement programmatic buying to reach target accounts at scale.
• Content Syndication (TBC): Manage third-party lead generation partners and CPL programs, optimizing vendor mix based on lead quality.

Emerging Channel Development

• Connected TV (CTV): Launch and scale brand awareness campaigns targeting the Total Addressable List (TAL).
• Podcast Advertising: Evaluate and test sponsorships in relevant technology and leadership podcasts.

Channel Optimization & Testing

• Conduct rigorous A/B and multivariate testing across creative, copy, targeting, and landing pages.
• Optimize budget allocation by channel based on pipeline ROI rather than raw lead volume.
• Implement and refine bidding strategies (Manual, CPA, ROAS) and manage frequency capping and audience exclusions.

Operational Delivery

Budget & Agency Management

• Media Budgeting: Manage monthly media spend, ensuring pacing aligns with quarterly goals and campaign-level allocations.
• Agency Leadership: Directly manage agency partners for paid media activation. Set expectations, manage deliverables, and ensure quality execution.
• Vendor Relations: Negotiate rates and contracts with media vendors and maintain scorecards tracking lead quality and cost efficiency.

Cross-Functional Partnership

• Collaborate with campaign, content, and sales teams to align paid media with broader marketing initiatives.