Paid Social Channel Manager

About the Role

We are seeking a data-driven Paid Social Channel Manager to own and scale our B2B paid acquisition strategy across major social platforms. This role is crucial in driving qualified leads from mid-market and scaling tech companies and optimizing full-funnel performance.

Responsibilities

• Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts.
• Own audience architecture, including building Ideal Customer Profile (ICP) audiences using Clay, exclusion lists, and leveraging intent data and predictive audiences for personalized ad experiences.
• Manage end-to-end campaign execution, covering awareness, retargeting, and demand generation objectives across various geos (AMER, EMEA, APAC).
• Conduct daily pacing, performance audits, and continuous ad copy and creative formats testing to optimize efficiency (cpMQL/cpOPP) and scaling.
• Partner with creative teams to develop a creative testing roadmap and ensure assets align with platform best practices, managing creative refresh cadences (e.g., every 3-4 weeks).
• Ensure robust conversion tracking (e.g., CAPI/X Pixel integration) and UTM architecture for accurate measurement and ROI attribution across CRM and marketing automation platforms.

Qualifications

• 6+ years of experience in B2B performance marketing, specifically managing multi-million dollar budgets across paid social.
• Advanced knowledge of major paid media platforms (Meta Ads Manager, LinkedIn Campaign Manager) and relevant B2B marketing tools (e.g., HubSpot, Salesforce, ZoomInfo, Clay).
• Proven expertise in audience segmentation, scaling spend, and managing complex B2B full-funnel campaigns.
• Expertise in UTM architecture, conversion tracking installation, and data-driven optimization.
• Experience in a B2B tech environment targeting Finance, HR, and Operations leaders in mid-market and enterprise accounts.