Media Planner

Overview

Real Chemistry is looking for a Media Planner to join our growing team! The Media Planner will operate as the primary planner across several brands and will work directly with department staff to develop innovative media campaigns that make an impact and achieve brand goals. This role involves collaboration with other departments within GTO as well as key external partners.

Responsibilities

• Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home)
• Draft and issue RFPs to partners
• Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors
• Assist with development of client presentation materials and presenting to clients
• Create, send, and maintain vendor insertion orders / contracts
• Create and maintain creative spec sheets; liaise with creative agency as needed
• Code (UTMs), upload, and traffic campaigns
• Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development
• Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
• Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma
• Develop POVs on emerging media opportunities and trends
• Maintain media publisher relationships and seek out new media opportunities
• Research and compile competitive and media landscape data
• Train Assistant Media Planners

Qualifications

• BS/BA required; Marketing/Advertising concentration preferred
• Minimum one year of digital media planning experience required
• Genuine interest in advertising and the health and wellness industry
• Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing)
• Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
• Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), comScore, Kantar, Google Analytics, etc.
• Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook)
• Pharmaceutical or Health/Wellness experience a plus

Skills & Competencies

• Demonstrates leadership skills, takes initiative, is proactive and self-motivated
• Client service oriented
• Strong interpersonal skills and team-player attitude
• Strong problem-solving and critical thinking skills
• Strong math skills
• Strong communication skills, verbal & written