Marketing Specialist

Summary

You have a passion for all things marketing and are well-versed in digital marketing concepts, tools and technology. Come join our team! We’re looking for a creative and results-driven Marketing Specialist. In this role, you will support the development and lead execution of integrated marketing campaigns to increase brand awareness, generate qualified leads and boost sales for ZERO TO THREE’s early childhood professional development products and services, including training, membership, annual conference, virtual events, and products. You will be responsible for creating compelling content for print, email, digital advertisements, website and social media, as well as managing the tools for posting, and reporting performance of promotional efforts. The ideal candidate has a mind that is equal parts creative and analytical and thrives when working with cross-functional stakeholders to build campaigns and programs that drive business results. Experience in early education, nonprofits, agencies, or associations a plus.

Essential Responsibilities

• Support marketing and communications activities for ZERO TO THREE’s products, services, trainings, membership and events
• Lead omnichannel content creation which includes technical and creative writing for email, web, print, and digital ads
• Create and execute dynamic, data-driven, segmented email campaigns including drip marketing campaigns, membership retention/reactivation campaigns, event recruitment campaigns, lifecycle emails, and engaging welcome series
• Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities such as pop-ups, banner ads, homepage features, etc.
• Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience
• Develop paid digital advertising and retargeting campaigns, including the creation of ads creative and copy, audience groups, and customized landing pages
• Collaborate closely with the Marketing Manager and communications team to coordinate design and implementation of digital marketing campaigns across ZERO TO THREE’s platforms
• Serve as primary point of contact for related vendors and agencies as needed
• Proactively stay abreast of trends to inform future growth strategies and opportunities
• Be able to travel 2-3 times per year for events, retreats and in-person meetings
• Performs other duties as assigned to ensure the efficient and effective functioning of the department

Essential Skills & Experience

• Strong writing skills: creative copy, presentations, storytelling, collateral materials
• Minimum of 5 years of related experience with a proven track record managing engaging and effective integrated marketing campaigns with measurable results
• Experience with marketing automation, email marketing, a robust CRM or marketing automation software such as Salesforce, HubSpot or Marketing Cloud