Marketing Specialist, New Logo Acquisition

What Makes Us Stand Out

Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission.

As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness.

Our culture and growth has been recognized with multiple awards, it’s a great time to join!

• Comparably 2024 #23/100 Leadership Teams
• Comparably 2024 #63/75 Happiest Employees
• #9 Atlanta Business Chronicle's 2024 Best Places to Work
• #6 of Hype In’s 2024 Best Places to Work: Top 50 start-ups in Atlanta
• Inc. Magazine’s 2023 Best Places to Work
• Inc. 5000: #131 of 2024 Southeast Regional America’s Fastest Growing Companies
• Inc. 5000 America's fastest-growing private companies
• Certified Great Place to Work Canada 2024

Marketing Specialist, New Logo Acquisition

We’re expanding our Demand Generation team with a Marketing Specialist!

Reporting to the Demand Generation Manager, Landscaping, this is an integral, hands‑on role within our Demand Gen team, focusing on new logo acquisition. You’ll be in the middle of planning and executing multi‑channel campaigns that convert prospects into qualified pipeline—with a heavy emphasis on email marketing, webinars, direct mail and experimentation–as well as tight collaboration with our digital marketing efforts.

If you thrive in a fast‑paced environment, love rolling up your sleeves to build and test email campaigns, and get energy from partnering on high‑impact marketing programs, this is a great opportunity to make a clear, measurable impact on our growth.

In this role, the ideal candidate will…

Execute campaigns

• Build, test, and deploy targeted email campaigns in support of new logo acquisition, with careful attention to segmentation, personalization, and optimization best practices (including A/B and multivariate testing on subject lines, CTAs, send times, and creative).
• Support direct mail and gifting initiatives (e.g., via our direct mail/gifting platform) that complement outreach and nurture motions for high‑value prospects.
• Set up, test, and execute webinars, partnering closely with stakeholders to ensure compelling offers, clean registration flows, and strong follow‑up sequences.
• With close alignment to MOPS, champions campaign related processes within the team, including Asana usage, naming conventions, and documentation.