Marketing Manager, Digital Brand Media

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Overview

Fanatics Betting & Gaming is seeking a results-driven Marketing Manager, Digital Brand Media to lead digital brand media strategy and execution across our Online Sportsbook and Casino businesses. This role will be responsible for developing and managing upper- and mid-funnel media initiatives that position Fanatics Betting & Gaming as an industry leader while driving measurable brand and business impact.

The ideal candidate combines strategic thinking with hands-on execution, thrives in an intense and fast-paced environment, is technically fluent, and highly analytical. This individual will manage agency partners, collaborate cross-functionally, oversee platform relationships, and deliver end-to-end campaign reporting and optimization.

Responsibilities

• Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
• Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
• Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio.
• Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel.
• Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
• Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations.
• Manage agency partners to ensure high-quality execution and strategic alignment.