Market Intelligence & Positioning Specialist, Product Storytelling

About the role

Owns the operational backbone of Syndio's product marketing function, maintaining the systems, content, and intelligence that help Sales, SE, and field teams go to market with clarity and confidence. This role sits at the intersection of product, marketing, and sales, and is the connective tissue that keeps Syndio's market-facing story accurate, accessible, and battle-tested. Reports to the Sr. Director, Product Marketing and Brand.

Why this job is exciting

Product Messaging and Content

• Maintain and version all customer-facing product messaging, ensuring collateral, web pages, and enablement assets reflect current positioning at all times
• Own Syndio's product content library, including feature one-pagers, capability matrices, packaging comparisons, and use-case narratives, so Sales and SE can find what they need without re-requesting it
• Partner with Content and Creative to refresh assets when product or positioning changes, managing timelines and intake so nothing falls through the cracks
• Translate product roadmap updates and release notes into plain-language summaries that field teams can act on immediately

Go-to-Market Execution

• Coordinate product launch execution end-to-end, including building launch briefs, managing asset production timelines, and ensuring Sales has what it needs before GA
• Support the development of demo scripts, SE talking points, and persona-specific value narratives for new products and packaging tiers
• Partner with Sales Enablement to identify gaps in field readiness and prioritize support accordingly

Competitive Intelligence

• Stand up and maintain Syndio's competitive intelligence program under the direction of the Sr. Director, building the tracking infrastructure, source list, and reporting cadence from the ground up
• Monitor key competitors on an ongoing basis across positioning, pricing, features, packaging, and customer feedback signals
• Synthesize findings into regular competitive briefs and battlecards that Sales can use in active deals
• Flag emerging threats and category shifts to marketing and sales leadership in real time

Win/Loss

• Stand up Syndio's win/loss program, including interview guide development, outreach process, and a consistent reporting format that makes findings actionable for Sales and leadership
• Conduct or coordinate win/loss interviews with recent buyers and lost prospects, in partnership with Sales and CS
• Maintain a living repository of insights to inform product and positioning decisions