Manager, Social Media

Position Summary

The Manager, Social Media will shape and execute the strategy for brand storytelling, corporate partner marketing, and audience development on the organization’s national social media channels. This role will partner with the creative and corporate alliances teams to manage a calendar of key social media posting priorities and seek new opportunities to expand the brand’s reach. The role is responsible for managing the process and delivery of both brand and sponsor-generated social media content and campaigns for Make-A-Wish organic social channels.

The ideal candidate has a customer service mentality, a deep love for social media, a passion for cause branding and marketing, and the desire to combine those qualities into an exciting career.

Duties and Responsibilities

• Overseeing the Make-A-Wish America social media presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X.
• Creating, curating, publishing, and managing content across all social media accounts in keeping with the organization's brand book, as well as adhering to corporate partner branding guidelines.
• Directing an agency that partially assists with corporate content calendaring and posting.
• Acting as a social media advocate across the organization, ensuring social is thoughtfully factored into partnerships, initiatives, and campaigns.
• Collaborate with the corporate team to develop and execute partner pitches, as well as partner campaign activations.